Web page content editing. Editing or rewriting web page content
How do users read on the internet?
They do not. Because of the wealth of information and the numerous sources available, people do not have time to 'read' in the traditional sense.
over the page. And if they do not find anything relevant to what they
are seeking in the first few lines, they're out of there.
People skim the page, selecting single words and sentences. Except for a rare few who may actually read the text, most won't. Reading is uncommon, particularly when prospective clients or buyers are just rolling up a list of suppliers to consider.
In researching how people read websites, it was found that almost 80 percent of test users only glanced over any new page they happened upon. Only about 16 percent really read the text. Four percent were in-between the two major groups.
A newer analysis discovered that users read email newsletters even more cursorily than they read websites.
So how should web page content be presented or edited?
As a consequence, web pages have to offer scannable text, using:
Believability is crucial for internet users, because it is unclear whether the contents can be relied on and who is behind the information presented. Content can be made more credible by using high quality graphics and including relevant hypertext links. Link-ups to other web sites indicate that the writers have done their prep and are not afraid to let readers visit or cross-check additional sites.
Users also scorned "marketese"; the promotional writing style with braggy unverifiable claims.
There are four basic styles for presenting web page content:
Academic writing in English has one key point or theme. It is in the standard written form of the language. Every part advances the main line of reasoning, without asides or repetitions. Academic writing 'informs'; it does not entertain. There are seven main features of academic writing that are often discussed:
An informal writing style is often more lineal than a formal style and may use more contractions, abbreviations, short sentences, and ellipses. It is a loosened up and unliterary way of writing standard English, and is the style observed in some business correspondence, most personal e-mails, in books of general interest, and mass-circulation magazines.
The tone is more personal than in a formal writing style. Contractions and elliptical constructions are common. However it does need to conform to the grammatical rules of written English.
3. White Paper
As a marketing tool, a white paper is a guide that focuses on highlighting the problem and offering the solution to solve it. White papers are used to inform and help people make decisions.
A White Paper presentation will usually comprise of:
1. The Problem - It will state what the primary problem or opportunity is (an obstacle, or an opportunity to significantly maximize sales or productivity for example). This introduction should aim to quickly grab the reader's attention.
2. Proof the Problem Exists - It will include statistics and research that verify your claim that a problem exists for the reader.
3. Additional Problems - Sometimes the solution to the initial problem is enough to get the reader's attention, but not enough by itself to spur them to action. Any additional benefits that the solution will provide are presented.
4. The Primary Solution - This is still a part of the white paper's instructive feature. The basic solution that the reader should look at is outlined - (for example, if you were trying to vend software, an argument for your type of product, not your company, is included, together with the benefits of the solution.
5. Your Solution - They are told why they should buy from you specifically. This to limited to a single page to spotlight specific benefits and any information that will place your product ahead of the competition. Conclude this with a dlear and definite call to action. The last is mandatory. Direct them to your order page, or have them call an agent to answer their questions, etc.
A conversational style article calls for skill to interact with the reader in an informal manner, without cloaking credibility or professionalism. Conversational style writing attracts the reader by directly addressing them , uses questions to direct subtopics, employs simple yet suitable words, and projects a natural tone. A conversational style: