copywriters are expensive - very expensive. Not many
small or medium size businesses can afford to hire a professional
copywriter. But usually someone within the organization can compose a
draft copy of the message - whether in the form of a sales letter,
brochure, handbill, web page or whatever. This will probably be an
unpolished version and not refined enough to actually use as final copy
in the sales campaign or as a published advertisement or web page.
The most important instrument a copy editor has is an
arsenal of words. A skilled copywriter uses carefully chosen and placed
words to paint a vivid picture that motivates readers and create trust
editors maintain an extensive database of watchwords, phrases, words
and ideas they can tap into whenever they need to.
editor does not originate new information; that's the copywriter's job.
A copy editor reviews and replaces or changes the arrangement of words
where necessary, to present the message in the most appealing and
editing is the art of selecting and arranging words in a most strategic
manner, to promote a product, a business, a person or an idea; and
carefully threading those words so that they'll persuade the reader to
choose a particular action.That act may be to buy, call a number,
provide contact information, register, click a link or subscribe. The
copy editor reviews the intent of the message and chooses the most
appropriate words to reflect that goal.
copywriting and copy editing, the challenge is to get your target
reader to take that action as soon as possible. Time usually dilutes
interest and motivation.The problem is, not everyone responds to the
same communication style or word choice. The copy editor has to try and
father the right mind set first. Get our copy editor to make sure your
message is packaged for a 'Yes!'
Send us your inquiry. .We will manipulate and
arrange words to paint vivid mental images or create a desired mood. We
work closely with you to try and produce a message with the right tone
and persuasiveness, to build a stronger connection with your
We suggest you request a
sample first to gauge whether or not we can meet your
expectations. Please send us a half page sample, which we will
edit and return for your evaluation.