A
copywriter does not 'copy.' Advertising agencies refer to
written scripts as 'copy,' and those who create the scripts became
known as copywriters.
Copywriters originate the
text for sales brochures, promotional
material, advertisements, press releases, and in all instances
where written communication is used to promote, persuade, incite,
excite or elicit a desired response. Copywriting is, however, primarily
significant in promotional and marketing literature.
Besides product launches and grand marketing
campaigns, copywriters also perform a lot of routine work.
Behind the vivid descriptions in a print advertisement or a 15
second broadcast message lies the creative talent of a
copywriter.
A
good copywriter is able to manipulate and arrange words
to paint vivid mental images or create a desired mood.
Copywriters work closely with their clients to try and produce a
message with the right tone and persuasiveness.
